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#545: Leaders in Customer Loyalty: Supplier Voices | How Ibotta Uses Data to Help Brands Reach Increasingly Elusive Consumers
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The way Chris Riedy sees it, this is either a very exciting time to be in the consumer packaged goods (CPG) industry, or a really scary time. What’s creating these two views of the industry is the fact that it is undergoing a tremendous amount of evolution that creates new opportunities, but the playbooks that used to work are much less effective today.
Riedy, who is Chief Revenue Officer at Ibotta, points to one significant development that is spurring this evolution: the consumer today has much more choice. As consumers take an omnichannel approach to shopping, it’s no…
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