Shows / GTM Made Simple
GTM Made Simple
I'm Sangram Vajre. I've built two $200M+ companies, written three books on go-to-market, and designed a GTM operating system that over 3,000 companies operate on today. If I've learned anything, it's this: go-to-market is the business. Keep it simple, and it scales. This is Go-To-Market Made Simple. Every episode, you're getting a backstage pass to three things I work on daily: the closed-room conversations I have with CEOs and founders working through real GTM challenges, the systems and…
Episodes
GTM Made Simple516. The Importance of Journaling
In this throwback episode, Sangram discusses the benefits of journaling and why it should be important to consider adding it to your daily routine. He…
GTM Made Simple515. The 4-Part SEO Framework That Helped This Marketer Outrank Wikipedia
We all know about the importance of ranking well on Google. A potential customer goes onto the trusted search engine to find a solution to their problem… and…
GTM Made Simple511. Purpose in Business: What Do You Stand FOR?
If your customers see you’re there for them, they’ll be there for you. In this episode of FMF, I check in with Jeff Henderson, the author of Know What You’re…
GTM Made Simple513. B2BSMX: Building a Buyer-Focused Sales Process
As marketing and sales pros, we’re at a major pivotal point in SaaS right now. The market is bloated with products that a lot of us don’t fully understand. And…
GTM Made Simple513. B2BSMX: Building a Buyer-Focused Sales Process
As marketing and sales pros, we’re at a major pivotal point in SaaS right now. The market is bloated with products that a lot of us don’t fully understand. And…
GTM Made Simple513. B2BSMX: Building a Buyer-Focused Sales Process
As marketing and sales pros, we’re at a major pivotal point in SaaS right now. The market is bloated with products that a lot of us don’t fully understand. And…
GTM Made Simple513. B2BSMX: Building a Buyer-Focused Sales Process
As marketing and sales pros, we’re at a major pivotal point in SaaS right now. The market is bloated with products that a lot of us don’t fully understand. And…
GTM Made Simple509. Embrace Your Flaws & Close More Deals
We all know that honesty in sales can go a long way. But what if we prefaced our pitch with what we do poorly? How do you think prospects would respond to such…
GTM Made Simple508. 3 Tips You Should Use to Master Personalization
In this interview adapted from the B2B Growth Show, Logan Lyles sits down with Matt Heinz, President of Heinz Marketing, who explains the secret of how you can…
GTM Made Simple507. How VC Investment Decisions Are Made
Successful disruption is difficult to spot. Ideas are endless, talk is cheap, and many founders flourish, while others fall to the wayside. How can anyone be…
GTM Made Simple506: How to Break Out of Sales Obscurity by Leveraging Social Selling w/ Koka Sexton
Most of your sales team is using LinkedIn wrong. As a marketer, your job is to teach sales how to leverage their social media to get visibility. Visibility…
GTM Made Simple505. Live from B2BSMX: How BigCommerce Uses Data to Fuel Action
Imagine you’re preparing to make a delicious loaf of bread. But you have to forage or farm all the ingredients yourself. There’s no supermarket down the street…
GTM Made Simple504. Wake Up Earlier and Supercharge Your Day
Mornings. If the hairs on the back of your neck stood up when you read that word, you’re not alone. The snooze button is somehow at the same time the greatest…
GTM Made Simple502. How to Become a Category Leader
What does it mean to be a true category leader? A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the…
GTM Made Simple502. ABM That Sales Won't Roll Their Eyes At
Any sales professional will tell you that ABM started as account-based sales. Sales has been doing it for years. It’s only recently that the marketing teams…
GTM Made Simple501. How to Not LOSE Your Family to WIN the World (Part 2)
We need to get back to our families. If we’re working long hours, but not connecting with our families, what’s it all for? It can be extremely hard for busy…
GTM Made Simple499. 5 Ways to Be Productive as a Travel Warrior
Recently, Sangram’s greatest productivity has come from his business travel, which is great because he’s been on the road a ton this year. He’s traveled for 29…
GTM Made Simple500. How To Drive Sales Performance with a State-Of-The-Art Data & Tech Orchestration Strategy
If you feel overwhelmed (or underwhelmed!) by marketing tech, have non-actionable data slowing down your go-to-market efforts, or are trying to figure out how…
GTM Made Simple497. Investing in Marketing Disruption w/ Jeff Weiser
We’re so thrilled about today’s Takeover Tuesday because we’re featuring Dave Knox’s podcast Predicting the Turn. Dave interviewed Jeff Weiser about his…
GTM Made Simple498. Increase Revenue with Intent and Account-Based Marketing
Learn how modern marketers are using intent data to improve email open rates, launch precision account-based ads, and win better deals before their competition…
GTM Made Simple496. How ABM Breaks Through Noise to Create Awareness
If you’re selling a big ticket item with a long sale cycle, account based marketing is the smartest way to go according to Jeremy Middleton, Senior Director of…
GTM Made Simple495. How to Not LOSE Your Family to WIN the World, Pt. 1
We need to get back to our families. If we’re working long hours, but not connecting with our families, what’s it all for? It can be extremely hard for busy…
GTM Made Simple494. Megadeals: How Are Multi-Billion Dollar Deals Done & What Can The Rest Of Us Learn From It
It can be difficult to know where to start with navigating a megadeal. You’re handling billions of dollars and an entire ecosystem of organizations and people…
GTM Made Simple492. Struggle Creates Change, Change Creates Growth
When was the last time you really grew? Did you grow when you were happy and lucky? Did you grow when everything was going your way? Or did you grow when there…
GTM Made Simple487. Devon Bandison on How A Morning Routine Will Make You a More Effective Dad
Today we’re having our next installment of Takeover Tuesday! This week, we’re joined by Rob Roseman of the The Dad the Best I Can Show. Rob has a conversation…
GTM Made Simple488. The Big Idea: Commitment Creates Movement
Here’s a big idea that can change your life and maybe the world around you: Commitment creates movement. Commitment is how you achieve anything meaningful in…
GTM Made Simple489. CXO Panel: Executive-Level Perspectives On Driving Revenue Growth
In a world where there are apparently too many companies and VCs hold their noses when you mention Martech, how are B2B execs supposed to drive revenue growth?…
GTM Made Simple490. Be Patient and Have a Great Attitude
When was the last time you felt like you had everything you could ever want? Like you had it, like you made it? Most of us have experienced that high in one…
GTM Made Simple491. The 3 Steps You Need To Launch Your ABM Strategy
If you’re starting your ABM strategy with the M in ABM before the A, you’re doing it wrong. Elle Woulfe is the VP of marketing at PathFactory where she helps…
GTM Made Simple436: Business Transformation of the World’s Largest 1-day Event Company w/ Angela Raub
Want to know how Leadercast is being transformed by their CEO? We sat down with Angela Raub to discuss how her personal transformation has led to the…
GTM Made Simple437: Culture Eats ABM For Breakfast, Pt. 2: Open-Book Management w/ Mike and Nikole Rose
In the second episode of the four-part series Culture Eats ABM for Breakfast, husband-wife duo Michael and Nikole Rose give us insight into implementing real…
GTM Made Simple438: How to Measure Success in ABM
It can be intimidating to shift from 100% inbound marketing to ABM. You’re probably not entirely positive on how you’ll prove to leadership that ABM works for…
GTM Made Simple439: How JLL Educated 86,000 Employees on ABM w/ Katie Fisher
Transitioning to an ABM program is hardly ever as simple as we plan. Add 86,000 global employees, and it’s quite the ascent. That’s the situation JLL, a world…
GTM Made Simple440: Moments Matter, Experience Gathers, Everything Else Scatters
A little poetic spin on this week’s #BigIdeaFriday: Moments matter, experience gathers, everything else scatters. This episode of the #FlipMyFunnel podcast…
GTM Made Simple441: How the Most Successful People & Companies in the World Communicate w/ Nancy Duarte
Public speaking scares a lot of people. But, to be a leader in your industry, you will most likely need to spearhead that fear. Once you’re able to overcome…
GTM Made Simple442: Culture Eats ABM For Breakfast, Pt. 3: What is ROWE? w/ Mike and Nikole Rose
In 1926, it was imperative that factory workers were present on the assembly line for eight hours a day. Fortunately, a lot has changed in the work environment…
GTM Made Simple443: LIVE from INBOUND: How Curiosity Can Make You a Better Leader w/ Eric Smith
What happens to our childlike wonder when we get older? That same curiosity is essential for growing into a better leader. Brad Smith, Executive Chairman and…
GTM Made Simple444: Learning From The Past To Shape The Future Of ABM w/ Dave Munn
We study historical trends and behaviors to avoid making the same mistakes. The same idea can be applied to ABM. By grabbing snapshots of past procedures and…
GTM Made Simple445: Commitment Creates Movement
Here’s a big idea that can change your life and maybe the world around you: Commitment creates movement. Commitment is how you achieve anything meaningful in…
GTM Made Simple446: How to Become Indistractable w/ Nir Eyal
We like to say that there are never enough hours in the day. But, what if there really was enough time to accomplish everything we wanted to in a day? It may…
GTM Made Simple447: 5 Tips to Operationalizing Your Organization’s Culture From One of the Best Places to Work in America w/ Mike & Nikole Rose
As you know, Mike and Nikole Rose of Mojo Media Labs have been taking over the #FlipMyFunnel podcast to host our four-part series, “Culture Eats ABM for…
GTM Made Simple448: What it Takes to Be an Amazing CMO of an Iconic Brand w/ Kipp Bodnar
Ever wonder what it’s like to be a CMO of a sales and marketing behemoth? We just got a pretty good idea of what it’s like from HubSpot CMO Kipp Bodnar. What…
GTM Made Simple449: Why Every Leader Should Have Lunch With Their Sales Team w/ Erik Smith
Today, on the #FlipMyFunnel podcast we’re joined by Erik Smith. And as much as I want to dive into ABM with Erik, he has such an interesting perspective to…
GTM Made Simple450: Relationships Don’t Scale - But Build Them Anyway
Relationships don’t scale. But doing unscalable things can build relationships. As a leader, as a marketer, as a salesperson - what are the things you can do…
GTM Made Simple452: Building a Fire Fighter - The Story of Doug Colson
Today seasoned guest host Noah Omri Levin joins us, as he interviews Doug Colson. Doug was an extremely talented digital marketer. He was a great team player…
GTM Made SimpleWhy You Need to Get Serious About Diversity in the Workplace w/ Jeffery Halter
In the 1960s, it wasn’t that hard to imagine flying cars by 2019. The world would have solved all its issues by then so we can all peacefully zoom around in…
GTM Made Simple453: Sangram Vajre LIVE from INBOUND 2019
You’ve seen ABM work wonders for other agencies. You’re completely convinced that your organization should give it a go. The only thing? Your C-suite isn’t…
GTM Made Simple454: How To Activate The Account-Based Revenue Team With 1000+ ABM Campaigns w/ Hermi Ruiz
Stop by and learn from Hermi Ruiz, ABM Manager at Snowflake, the leading Cloud Data Warehouse SaaS company, about the importance of activating the Revenue Team…
GTM Made Simple455: Do You Have an Outcome Versus Activity Based Mindset?
My goal outcomes determine my daily tasks. Not my inbox. Who's determining your goals? Is it you? Or is it your inbox? That’s what we talked about on today’s…
GTM Made Simple456: Having the Conversation About Mental Health Awareness and Assistance w/ James Buckley
You don’t get a nickname like “Saywhatsales” unless you’re speaking some truth. That’s easier said than done in a tough sales environment, but it seems even…
GTM Made Simple457: How to Blaze the Pathway of Your Career w/ Olivia Hawkins
We're back again with guest host Noah Omri Levin, Director, Applied Analytics & Optimization - Media Lead at Search Discovery and host of the Digital Marketing…
GTM Made Simple458: Office Hours
On Office Hours we talk about all things marketing, sales, and customer success. I’m doing office hours on LinkedIn Live every Friday, or you can catch the…
GTM Made Simple459: Make It Rain: The Evolution of Measuring Marketing’s Success w/ Daniel Englebretson
On this episode, Daniel Englebretson, Head of ABM at Phononic, breaks down his journey from lead generation, to demand generation, to integrated marketing, to…
GTM Made Simple460: Rewriting History By Reframing The Problem
It’s another episode of Sangram’s Big Idea Friday. In this episode of the Flip My Funnel podcast Sangram talks about how to rewrite history. You can rewrite…
GTM Made Simple461: Customer Success vs. Customer Happiness
We're replaying the top Monday episodes of all time! In this episode from March of 2018, I sat down with Lincoln Murphy about the four essentials for making…
GTM Made Simple462: Side Hustles, Entrepreneurship, & Marriage w/ Kayla Levin
How do you provide your target audience with the most value? By not trying to be everything to everyone. By creating a personalized experience. By making them…
GTM Made Simple463: How to Deliver a TED Talk (or Any Important Talk) w/ James Carbary
Delivering a talk is a critical skill whether you are speaking to an intimate gathering in the boardroom or a crowd of thousands for a keynote. The advent of…
GTM Made Simple464: Make It Rain: The Evolution of Measuring Marketing’s Success w/ Daniel Englebretson
On this episode, Daniel Englebretson, Head of ABM at Phononic, breaks down his journey from lead generation, to demand generation, to integrated marketing, to…
GTM Made Simple465: What Oprah’s Wisdom Has Taught Me
Are you ready to live the life of your dreams? You have to be ready to make a hard choice and gamble on the unknown. That’s my life lesson from today’s Big…
GTM Made Simple466: Building an ABM Playbook
We're replaying the top Monday episodes of all time! Coming in at #2 with 1,076 downloads is a throwback to episode 166, where we discuss building an…