439: How JLL Educated 86,000 Employees on ABM w/ Katie Fisher

GTM Made Simple · Nov 4, 2019 · 34m

Transitioning to an ABM program is hardly ever as simple as we plan.

Add 86,000 global employees, and it’s quite the ascent.

That’s the situation JLL, a world leader in real estate services, found themselves in.

FMF guest host Steve Watt sits down with Katie Fisher, the Senior Director of America’s Marketing at JLL, to uncover what it was really like for a behemoth real estate service provider to shift to ABM.

Here’s what they cover:

Picking the right accounts to focus on

Tackling the ABM learning curve

Addressing the fear of transitioning to ABM

Scaling up with ABM

To listen to this episode…