454: How To Activate The Account-Based Revenue Team With 1000+ ABM Campaigns w/ Hermi Ruiz
Stop by and learn from Hermi Ruiz, ABM Manager at Snowflake, the leading Cloud Data Warehouse SaaS company, about the importance of activating the Revenue Team to own GTM messaging for their most important accounts. Also, learn how the Snowflake ABM team is running and maintaining over 2,000 personalized content experiences. Exclusive session from the 2019 B2B Sales & Marketing Exchange:
Here’s what Hermi will be sharing today:
Her personal journey from sales to marketing
The responsibilities of the ABM team at Snowflake
The tech stack that Snowflake uses
Her team's workflow
And how these…
The skinny
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