513. B2BSMX: Building a Buyer-Focused Sales Process
As marketing and sales pros, we’re at a major pivotal point in SaaS right now.
The market is bloated with products that a lot of us don’t fully understand. And we’re faced with one of two choices:
To continue working in uncertainty, diminishing the buyer’s experience as we sink deeper into obscurity. Or, to harness the information that’s at our fingertips and foster the best matches between customer and product.
Diving deeper into this topic from the stage at B2BSMX 2019 is Jake Dunlap, CEO at Skaled Consulting and revolutionary of modern sales and marketing.
He covers:
Why the current…
The skinny
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