438: How to Measure Success in ABM
It can be intimidating to shift from 100% inbound marketing to ABM.
You’re probably not entirely positive on how you’ll prove to leadership that ABM works for your organization.
Lucky for you, we recently discussed ABM metrics with two industry experts. Jen Spencer, Vice President of Sales & Marketing at SmartBug, and Todd McCormick, CRO right here at Terminus give us some industry-leading advice on measuring ABM success
Here’s what we cover:
Setting KPIs that matter
Mixing inbound and ABM
Finding the best SaaS product
Testing different verticals
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