464: Make It Rain: The Evolution of Measuring Marketing’s Success w/ Daniel Englebretson

GTM Made Simple · Nov 4, 2019 · 29m

On this episode, Daniel Englebretson, Head of ABM at Phononic, breaks down his journey from lead generation, to demand generation, to integrated marketing, to #ABM.

This is based on an exclusive session from the 2019 B2B Sales & Marketing Exchange

What we talked about:

Evolution of measurement of marketing success

Lead generation

Demand generation

Integrated marketing

ABM 1.0

ABM 2.0

Checkout these resources we mentioned during the podcast:

the 2019 B2B Sales & Marketing Exchange

Daniel Englebretson’s LinkedIn

Phononic’s Website

Call me crazy but here's what I am doing - Text ABMisB2B to…