448: What it Takes to Be an Amazing CMO of an Iconic Brand w/ Kipp Bodnar
Ever wonder what it’s like to be a CMO of a sales and marketing behemoth?
We just got a pretty good idea of what it’s like from HubSpot CMO Kipp Bodnar. What better place to catch up with Kipp than INBOUND 2019?
In this episode, we cover:
Staying true to your convictions
Investing in your most vital resource
Analyzing data
The #1 responsibility of a CMO
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The skinny
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