502. How to Become a Category Leader
What does it mean to be a true category leader?
A few companies rise to the top of a category and dominate it in a way their name becomes synonymous with the category itself: think Google for search, Uber for rideshare, or Dockers for pants. But how do these companies take charge of their category and leave their lasting legacy?
On this #TakeoverTuesday episode, Dave Knox interviews Dave Peterson about how modern companies can dominate their category.
Here’s what we’re unpacking today:
How to create your own category
Becoming a category leader/category king
The “6-10 law” of IPOs
What being a…
The skinny
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