444: Learning From The Past To Shape The Future Of ABM w/ Dave Munn
We study historical trends and behaviors to avoid making the same mistakes.
The same idea can be applied to ABM. By grabbing snapshots of past procedures and their outcomes, we can form a better idea of how to implement ABM today.
Who better to fill us in on ABM past and present than President and CEO of ITSMA, Dave Munn? FMF guest-host Steve Watt gets the scoop from this ABM pioneer.
They cover:
Highlights of past ABM methodology
The current landscape of ABM
What leaders in B2B are doing in ABM
Shaping your own ABM strategy like an expert
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