453: Sangram Vajre LIVE from INBOUND 2019
You’ve seen ABM work wonders for other agencies. You’re completely convinced that your organization should give it a go.
The only thing? Your C-suite isn’t convinced.
How do you respectfully communicate to the C-suite that ABM is the answer?
Live from INBOUND 2019, Sangram outlines the methods B2B sellers and marketers can use to convince upper management to take a chance on ABM.
In this episode, Sangram covers:
Finding the right ABM accounts
Aligning sales and marketing
Running an experimental ABM program
ABM metrics
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The skinny
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