Shows / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
Lucas and Luna explore the craft of content marketing that builds trust and drives conversions — not through hacks, but through a disciplined focus on blogs, videos, and long-form articles that serve a specific audience. Each episode examines one real campaign or strategy: how a B2B software company used a 5,000-word guide to generate 200 qualified leads per month, why a DTC brand’s weekly video series outperformed its paid ads by 3x, or the editorial choices that turned a newsletter into a $2M…
Episodes
Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That ConvertsThe Content Flywheel That Built a Two Million Dollar Newsletter
How a niche newsletter on industrial automation grew from zero to 85,000 subscribers and a two million dollar annual revenue stream in 18 months. Lucas and…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Patagonia Used Long-Form Stories to Build a Billion-Dollar Brand
Lucas and Luna explore how Patagonia turned long-form storytelling into the core of its marketing strategy, using immersive articles, films, and catalogs to…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a White Paper on Asphalt Changed an Industry
In this episode of Content Marketing with Fexingo, Lucas and Luna explore how a single white paper on asphalt pavement preservation generated over $10 million…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Blog Post Generated 1000 B2B Leads in 48 Hours
In this episode of Content Marketing with Fexingo, Lucas and Luna break down the anatomy of a single blog post that generated over 1,000 qualified B2B leads in…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a B2B Software Company Generated 40 Million in Pipeline From One White Paper
In this episode, Lucas and Luna dissect how a mid-market B2B SaaS company, Vena Solutions, generated $40 million in pipeline from a single white paper. They…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Legal Blog Made Millions From Content Marketing
Episode 47 of Content Marketing with Fexingo dives into how a single legal blog—run by a small personal injury firm in Austin, Texas—generated over $10 million…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Mailchimp Used Content to Build an 11 Billion Dollar Brand
In this episode, Lucas and Luna explore how Mailchimp transformed from a side project into an $11 billion company by using content marketing as its primary…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Brand Reinvented Itself Through Long-Form Content
In this episode of Content Marketing with Fexingo, Lucas and Luna dive into the remarkable story of how a struggling outdoor gear company, Patagonia, used…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single White Paper Landed a 5 Million Dollar B2B Deal
Lucas and Luna break down the anatomy of a single white paper that closed a $5 million B2B contract for a cybersecurity startup. They unpack the research…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Duolingo Turned Language Learning Into Viral Content
This episode explores how Duolingo uses irreverent social media, mascot-driven storytelling, and user-generated content to turn a language app into a content…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a T-Shirt Company Used Long-Form Product Stories to 5x Revenue
Lucas and Luna dive into how a small apparel brand, Everlane, turned its supply chain transparency into a long-form content engine. They break down the…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Wikipedia Editor Built a Content Empire
Lucas and Luna dive into the surprising story of a single Wikipedia editor who turned deep expertise into a multi-million dollar content business. They analyze…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Blog Post on Sewer Repair Made Millions
In this episode, Lucas and Luna dive into the surprising content marketing success of a niche plumbing company that turned a 2,500-word blog post on trenchless…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Blog Post on Trenchless Sewer Repair Made Millions
In Episode 39 of Content Marketing with Fexingo, Lucas and Luna dive into the story of how a small plumbing company in Kansas City used one blog post about…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Blog Post on YouTube Scripts Made Millions
Episode 38 of Content Marketing with Fexingo dives into the little-known story of a single blog post about YouTube scriptwriting that generated over $3 million…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Blog Post on YouTube Scripts Made Millions
In this episode, Lucas and Luna break down the strategy behind a single blog post titled 'The YouTube Scriptwriting Framework That Got Us 50 Million…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Boring Blog Post on Asphalt Made Millions
When online marketing feels like a shouting match between AI-generated listicles and celebrity endorsements, a single blog post about asphalt — yes, the stuff…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Semiconductor Companies Use Content Marketing
In this episode of Content Marketing with Fexingo, Lucas and Luna explore how semiconductor firms like ASML and TSMC use highly technical blog posts, white…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Blog Post Made a Niche Brand Go Viral
In episode 34 of Content Marketing with Fexingo, Lucas and Luna dissect the anatomy of a viral blog post that transformed a niche brand into a household name…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How One Post on LinkedIn Built a Six-Figure Content Business
Episode 33 of Content Marketing with Fexingo. Lucas and Luna break down the anatomy of a single LinkedIn post that generated over $300,000 in revenue for a B2B…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Boring Industry Newsletter Built a Million-Dollar Media Business
Most people think newsletters in boring industries are a losing bet. But one company in the industrial safety space proved otherwise. In this episode, Lucas…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How The Pudding Made Data Journalism Go Viral
Lucas and Luna dive into how The Pudding, a small digital publication, turned data journalism into a content marketing powerhouse. They break down the exact…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Blog Post Made a Niche Brand Go Viral
In this episode of Content Marketing with Fexingo, Lucas and Luna dissect the anatomy of a viral blog post that launched a niche brand into the mainstream…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Doughnut Shop Used a Blog Post to Sell a Million Dollars
In this episode, Lucas and Luna examine how a small independent doughnut shop in Portland used a single, deeply researched blog post about the science of…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Native Advertising Turned Content Into Revenue
Episode 28 of Content Marketing with Fexingo explores how native advertising transformed content monetization. Lucas and Luna break down the rise of sponsored…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How BuzzFeed Used Quizzes to Build a Content Empire
In this episode, Lucas and Luna explore how BuzzFeed turned seemingly frivolous quizzes into a data-driven content machine. They break down the strategy behind…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How HubSpot Academy Turned Free Courses Into Paid Customers
In this episode of Content Marketing with Fexingo, Lucas and Luna explore how HubSpot Academy turned free online courses into a massive customer acquisition…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Zendesk Turned Customer Support Into Content Gold
Most companies see support tickets as a cost center. Zendesk saw them as a content strategy. In this episode, Lucas and Luna break down how the customer…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Backlinko Used Data-Driven Headlines to 10x Traffic
In this episode, Lucas and Luna examine how Backlinko, the SEO blog founded by Brian Dean, used a specific data-driven headline strategy to increase organic…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Atlassian Turns Documentation Into Lead Generation
Lucas and Luna explore Atlassian's counterintuitive content strategy: publishing detailed product documentation and troubleshooting guides that generate…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Patagonia Turned Environmental Activism Into Content That Converts
In this episode, Lucas and Luna examine how Patagonia built a content marketing empire around its environmental mission — without relying on product features…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Dollar Shave Club Reinvented Content for Subscription Retention
Episode 21 of Content Marketing with Fexingo dives into how Dollar Shave Club used content to slash churn and drive subscription renewals beyond its viral…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Tiny CRM Company Used One Blog Post to Beat Salesforce
Episode 20 of Content Marketing with Fexingo digs into the story of Close, a CRM company that took on Salesforce—and won—with a single blog post. We break down…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Notion Built a Content Ecosystem Users Actually Want
Lucas and Luna explore Notion's unconventional content marketing strategy: instead of producing polished blog posts and case studies, Notion built a…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Bloomberg Media Turned a Newsletter Into a 9-Figure Business
Bloomberg Media transformed its flagship newsletter, Bloomberg Television, into a standalone content business generating over $100 million annually. Lucas and…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Newsletter Saved This B2B SaaS Company
Lucas and Luna explore how a struggling B2B SaaS company, Mention, turned its blog into a high-performing newsletter that drove 40% of new trial signups. They…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How The Washington Post Revived Its Newsletter Strategy
Lucas and Luna dive into The Washington Post's surprising newsletter revival. After years of chasing breaking-news alerts and viral social clips, the Post…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Anthropic Uses Research Papers as Content Marketing
This episode explores how Anthropic, the AI safety company behind Claude, turned dense technical research papers into a content marketing engine that drives…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Glossier Turned Community Comments Into a Billion Dollar Brand
In this episode, Lucas and Luna dive into how Glossier built a billion-dollar beauty brand by treating customer comments as product feedback, not just…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a 150-Year-Old Ink Company Built a Content Revival
Episode 13 of Content Marketing with Fexingo dives into a surprising content comeback: how Sailor Pen, a 150-year-old Japanese fountain pen maker, used…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Lego Turned User-Generated Content Into a Marketing Engine
In this episode, Lucas and Luna break down Lego's masterclass in user-generated content marketing. They explore how the Lego Ideas platform turned fans…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
Why Red Bull's Content Empire Works Better Than Your Campaigns
In Episode 11 of Content Marketing with Fexingo, Lucas and Luna break down the strategy behind Red Bull's content empire. They focus on one specific move…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Duolingo Built a Brand With Memes Not Marketing
Lucas and Luna dig into Duolingo's unlikely content strategy: how a 35-person social team turned a cartoon owl into TikTok's most unhinged brand…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Mailchimp Turned Free Templates Into B2B Leads
In this episode, Lucas and Luna break down how Mailchimp built a massive B2B lead generation engine by offering free, high-quality email templates, landing…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Intercom Cut Churn With a Podcast No One Asked For
In this episode, Lucas and Luna break down how Intercom used a podcast — 'Inside Intercom' — to reduce customer churn and drive product-led growth…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Casper Used Content to Build a Billion-Dollar Brand
In this episode of Content Marketing with Fexingo, Lucas and Luna examine how mattress startup Casper used content marketing—not just ads—to build a…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Buffer Transparently Shared Revenue Data to Build Trust
In this episode, Lucas and Luna explore how the social media scheduling company Buffer used radical transparency as a content marketing strategy. Instead of…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Dow Chemical Turned Blog Comments Into Product Ideas
In this episode, Lucas and Luna explore how Dow Chemical transformed its content marketing strategy by actively mining blog comments and community feedback for…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Shopify Used Case Studies to Triple Demo Requests
Episode 4 of Content Marketing with Fexingo digs into a specific content format that often gets overlooked: the B2B case study. Lucas and Luna break down how…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How HubSpot Built a Content Engine That Generates 8 Million Monthly Leads
In this episode of Content Marketing with Fexingo, Lucas and Luna break down how HubSpot turned its blog into a lead-generation machine generating an estimated…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How REI Turned Opt-Out Into Content Gold
Content marketing isn't just about publishing more. On this episode of Content Marketing with Fexingo, Lucas and Luna drill into one of the most…
- Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
Why Patagonia Admitted Content Marketing Was Getting It Wrong
In the debut episode of Content Marketing with Fexingo, Lucas and Luna look at a specific moment that changed how companies think about long-form content. In…