Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Newsletter Saved This B2B SaaS Company
Lucas and Luna explore how a struggling B2B SaaS company, Mention, turned its blog into a high-performing newsletter that drove 40% of new trial signups. They break down the strategy: shifting from generic blog posts to a curated weekly email with original insights, using a single metric—trial conversion rate—to guide content decisions, and the surprising impact of removing social share buttons. The episode includes specific data points like a 12% open rate improvement and a 3x increase in click-throughs after segmenting the list by user behavior. Lucas argues most companies overcomplicate…
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