How Mailchimp Used Content to Build an 11 Billion Dollar Brand

Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts · Jun 12, 2026 · 7m · transcript

In this episode, Lucas and Luna explore how Mailchimp transformed from a side project into an $11 billion company by using content marketing as its primary growth engine. They dive into the specific strategy behind Mailchimp's beloved 'Mailchimp Presents' documentary series and its 'Grow' magazine, analyzing how the company built trust and authority without traditional advertising. The hosts break down the metrics that made this work, the risks of a content-first approach, and what small businesses can learn from Mailchimp's playbook. A practical look at…