Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
Why Patagonia Admitted Content Marketing Was Getting It Wrong
In the debut episode of Content Marketing with Fexingo, Lucas and Luna look at a specific moment that changed how companies think about long-form content. In late 2024, Patagonia's marketing team published an internal post-mortem admitting their blog content had drifted into what they called 'performative utility' — articles designed to rank on Google but that did not reflect the brand's actual values. The team shared data showing that posts about 'How to Choose a Fleece' had 40% higher click-through rates than the brand's carefully reported environmental…
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