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How Bloomberg Media Turned a Newsletter Into a 9-Figure Business
Bloomberg Media transformed its flagship newsletter, Bloomberg Television, into a standalone content business generating over $100 million annually. Lucas and Luna unpack how the financial news giant shifted from free email to a paid subscription model, the editorial decisions that made readers pay, and what B2B marketers can learn from a 40-year-old media company pivoting in real time. Specific takeaways: the 80/20 rule behind Bloomberg's newsletter strategy, why they charged $399 a year for something that was free, and the single metric that determined which stories made the cut. No…
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