Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
Why Red Bull's Content Empire Works Better Than Your Campaigns
In Episode 11 of Content Marketing with Fexingo, Lucas and Luna break down the strategy behind Red Bull's content empire. They focus on one specific move: the 2012 Stratos jump, which cost $65 million but generated $6 billion in media value and 8 million concurrent YouTube viewers. They unpack why Red Bull treats content like a media company, how they measure ROI beyond direct sales, and what small brands can learn from a budget that most teams can't match. The hosts also discuss the risk of 'content theater' and why consistency matters more than virality. A practical…
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