Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Shopify Used Case Studies to Triple Demo Requests
Episode 4 of Content Marketing with Fexingo digs into a specific content format that often gets overlooked: the B2B case study. Lucas and Luna break down how Shopify transformed its case study program from a static PDF archive into a search-optimized, video-enhanced lead generation engine. They walk through the exact formula Shopify used — including the three-question framework that turned customer stories into conversion assets — and share data from a 2025 benchmark study showing that companies with dedicated case study microsites see 2.3x higher demo conversion rates. If you produce…
The skinny
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