How Buffer Transparently Shared Revenue Data to Build Trust

Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts · May 23, 2026 · 5m · transcript

In this episode, Lucas and Luna explore how the social media scheduling company Buffer used radical transparency as a content marketing strategy. Instead of typical blog posts or case studies, Buffer publicly shared its revenue, salaries, and pricing changes in real time. Lucas breaks down how this approach generated massive press coverage, built customer trust, and even influenced product decisions — all without a traditional ad budget. Luna pushes back on whether this model works for B2B companies outside of SaaS, and they discuss the risks of sharing sensitive data. Specific numbers…