How Casper Used Content to Build a Billion-Dollar Brand

Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts · May 23, 2026 · 6m · transcript

In this episode of Content Marketing with Fexingo, Lucas and Luna examine how mattress startup Casper used content marketing—not just ads—to build a billion-dollar brand before the IPO. They break down the specific strategy behind Casper's sleep blog, Van Winkle's, and its data-driven approach to long-form storytelling. Lucas explains how Casper's content generated organic traffic that outperformed paid channels, and why the company's focus on editorial quality over product placement built lasting trust. The hosts also discuss the risks of scaling content too fast and what…