Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How HubSpot Built a Content Engine That Generates 8 Million Monthly Leads
In this episode of Content Marketing with Fexingo, Lucas and Luna break down how HubSpot turned its blog into a lead-generation machine generating an estimated 8 million monthly visitors—and how that traffic converts into customers. They examine HubSpot's strategy of pillar pages and topic clusters, the decision to publish comprehensive guides instead of short posts, and the role of free tools like the Website Grader in capturing leads. Lucas shares specific numbers: over 400 pillar pages, each linked to dozens of cluster articles, resulting in a 20% increase in organic traffic per…
The skinny
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