Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Intercom Cut Churn With a Podcast No One Asked For
In this episode, Lucas and Luna break down how Intercom used a podcast — 'Inside Intercom' — to reduce customer churn and drive product-led growth, even when the format seemed counterintuitive for a B2B SaaS company. They walk through the specific metrics: a 40% reduction in churn among listeners, 30% higher Net Promoter Scores, and how the show turned user onboarding into a competitive advantage. The conversation covers why audio content works differently than blog posts for complex products, the ROI of interviewing your own customers on air, and the one thing most content…
The skinny
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