Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How Zendesk Turned Customer Support Into Content Gold
Most companies see support tickets as a cost center. Zendesk saw them as a content strategy. In this episode, Lucas and Luna break down how the customer service software company mined its own support data to create a blog, a knowledge base, and a video series that not only reduced churn but became a lead-generation engine. We look at the specific metrics: a 40 percent reduction in support tickets for top articles, a 3x increase in organic traffic from the help center, and how one video tutorial on workflow automation drove $500,000 in pipeline. Plus, why Zendesk's 'Zendesk…
The skinny
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