Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How REI Turned Opt-Out Into Content Gold
Content marketing isn't just about publishing more. On this episode of Content Marketing with Fexingo, Lucas and Luna drill into one of the most counterintuitive content campaigns in recent memory: REI's #OptOutside. Why did the outdoor retailer close its doors on Black Friday, arguably the busiest shopping day of the year, and instead tell its customers to go outside? Lucas walks through the original 2015 decision, the data that convinced REI to double down year after year, and the surprising content strategy behind it — from user-generated photo campaigns to a full-blown editorial…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.