Shows / The Sharon Francisco Show
The Sharon Francisco Show
I’ve been thinking about starting a podcast for years. To share the good, the bad, and the ugly that I’ve experienced in business. I feel like it's time to share some of the lessons, and I hope that it will resonate with you, and that you actually take action so that you and your business keeps growing.
I’m Sharon Francisco, a business coach for bookkeepers, but what I talk about here on the podcast will help all sorts of businesses and business owners. I hope you enjoy it!
Episodes
- The Sharon Francisco Show
Everyone Gets Paid First — But What About You?
How much did you pay yourself last month? And here's the bigger question… are you happy with that amount? You've paid your team. Covered the bills. Looked…
- The Sharon Francisco Show
Hillary McVeigh — The Courage to Be Fully You
What if the next level of your business isn’t asking you to work harder? What if it’s asking you to trust yourself more? In this episode, Sharon sits down with…
- The Sharon Francisco Show
What a Date Night Taught Me
Have you ever said yes to something you really didn’t want to do… and walked away completely changed by it? That’s exactly what happened when Sharon agreed to…
- The Sharon Francisco Show
LIFE Is a Mirror
What if the things frustrating you most in your business aren’t just problems… but reflections? Your pricing. Your clients. Your team. Your workload. Even your…
- The Sharon Francisco Show
Will Fulton — Confidence Comes After Action, Not Before
What if the confidence you’re waiting for only arrives after you do the thing? In this episode, Sharon sits down with Will Fulton, founder of the Trusted…
- The Sharon Francisco Show
Your Secret Sauce
What if your secret sauce isn’t your qualifications, your experience, or even how much you care about your clients? What if it’s the relationship you have with…
- The Sharon Francisco Show
What a Meth Contaminated House Taught Me About Business
What looks fine on the outside can still be quietly costing you underneath. In this episode, Sharon shares one of the most confronting experiences of her life…
- The Sharon Francisco Show
The Most Important Relationship in Your Business — The One With Yourself
What if the biggest influence on your business isn’t your qualifications, strategy or experience? What if it’s the relationship you have with yourself? In this…
- The Sharon Francisco Show
Shae Giles Bruton — The Power of Being Seen: Why Authenticity Builds Trust
What if the thing making you uncomfortable in front of the camera is exactly what your business needs more of? In this episode, Sharon sits down with Shae…
- The Sharon Francisco Show
They’re Not Buying Your Service — They’re Buying You First
Why can one bookkeeper charge $70 an hour while another confidently charges $120 or more for similar work? It is not always qualifications. It is not always…
- The Sharon Francisco Show
Take the Darn Break — Why Getting Away Changes Everything
What if the thing your business needs most… is for you to step away from it? In this episode, Sharon shakes things up with a very direct reminder: Take the…
- The Sharon Francisco Show
Decide to Make Your Life Easy
What if life does not need to feel as hard as we make it? In this episode, Sharon talks about one of her favourite practical life shifts: deciding to make…
- The Sharon Francisco Show
Olivia Story — From 5 to 18 Team Members and a $1.5M Bookkeeping Business
What does it really take to go from feeling stuck and ready to walk away… to building a bookkeeping business with 18 team members and $1.5M in revenue? In this…
- The Sharon Francisco Show
Business Is Personal — What Your Business Is Really Showing You
When you’ve built a business from the ground up, of course it feels personal. You found the clients. You did the work. You took the risks. You paid the wages…
- The Sharon Francisco Show
The Woman Behind the Business — The Invisible Load of Success
What is the woman behind the business carrying that no one else can see? Not the brand. Not the polished website. Not the smiling photo. The actual woman…
- The Sharon Francisco Show
Why Staying Busy Keeps You Stuck
Why do humans stay so busy instead of facing what’s actually wrong? In this episode of The Human Experiment, Sharon unpacks one of the biggest contradictions…
- The Sharon Francisco Show
Marcus Pearce — How to Build an Exceptional Life at Any Age
What if getting older wasn’t something to fear… but something to design for? In this episode, Sharon sits down with Marcus Pearce — author, speaker, mentor…
- The Sharon Francisco Show
Why Humans Care So Much About Other People’s Opinions
Why do humans care so much about what other people think? In this episode of The Human Experiment, Sharon unpacks one of the most human patterns of all: the…
- The Sharon Francisco Show
Why You Hate Being on Video (And What’s Really Going On)
Why do humans hate the way they look on camera so much? In this episode of The Human Experiment, Sharon unpacks one of the strangest contradictions of modern…
- The Sharon Francisco Show
Why Women Second Guess Themselves Even When They’re Brilliant
Why Women Second Guess Themselves Even When They’re Brilliant Why do so many capable women still question themselves… even when they’re great at what they do?…
- The Sharon Francisco Show
Jessica Ritchie — The Moment That Changes Everything
What happens when life gives you a moment so powerful… you can’t go back to who you were before? In this deeply moving episode, Sharon sits down with Jessica…
- The Sharon Francisco Show
What You Fear Owns You – And Your Results
Let’s talk about fear. Not the big, obvious kind. The quiet kind. The kind that sounds like “I’ll do it later” “I just need to think about it a bit more”…
- The Sharon Francisco Show
The Real Reason Nothing Is Shifting In Your Business
I read something recently that didn’t give me a big breakthrough… it made me uncomfortable. And sometimes that’s the stuff that actually changes things. In…
- The Sharon Francisco Show
Why You Hate Being on Video (And What’s Really Going On)
Let’s talk about video. Because the second someone says “you should be doing more video” something happens. You avoid it. You overthink it. Or you tell…
- The Sharon Francisco Show
Alex Alexandrou — Leadership, Technology, and What Bookkeepers Need Right Now
Today Sharon is joined by Alex Alexandrou, General Manager of Reckon. Alex has been with Reckon for more than two decades, which means he’s seen the accounting…
- The Sharon Francisco Show
What Makes a Sales Conversation Feel Awkward and How to Fix It
Sales is happening all day, every day… whether you like it or not. Getting your partner on board. Getting your kids to listen. Asking for your money back on…
- The Sharon Francisco Show
Life Between The To Do Lists
We spend so much of our lives trying to do things properly. Build the business. Stay organised. Be responsible. Keep everything moving. And somewhere in the…
- The Sharon Francisco Show
The Pygmalion Effect — Your Expectations Are Shaping Your Business
There is something quietly shaping your business right now… and it’s not your pricing, your systems, or your team. It’s what you expect. Not what you say out…
- The Sharon Francisco Show
Natasha Stadnikoff— The Shift from Chaos to Confidence.
What happens when a bookkeeper stops tolerating chaos… and starts backing herself? In this episode, Sharon sits down with Natasha Stadnikoff for a real…
- The Sharon Francisco Show
It’s Just Not Working
Have you ever hit that moment where you think, why isn’t this working? You’ve done the work. You’ve followed the process. You’ve put in the effort. And still……
- The Sharon Francisco Show
A Bad Economy Doesn't Create Financial Problems. It Just Reveals Them
This one might hit a little deeper. Because when things tighten… when clients slow down… when pressure builds… It’s easy to point to the economy. But what if…
- The Sharon Francisco Show
The Warning Always Comes Before the Wake-Up Call
Change rarely arrives suddenly. It usually starts quietly — a whisper, a nudge, a small signal that something isn’t quite right. Most of us ignore it. In this…
- The Sharon Francisco Show
The Person who Cares Least Holds the Power
Nearly 30 years ago I read a book that I still think about today: Too Soon Old, Too Late Smart by Dr Gordon Livingston. One truth from that book has stayed…
- The Sharon Francisco Show
Tools Down: Success Without Self Sacrifice with Solicitor Midja Fisher
What if success didn’t require you to be “on” all the time? In this episode, Sharon sits down with solicitor, author, and leadership mentor Midja Fisher for a…
- The Sharon Francisco Show
Dunbar’s Number, Belonging, and Why Growth Can Feel Lonely
Have you ever noticed that as your business grows… things can start to feel lonelier? Not because you’re doing it wrong. But because you’re wired a certain…
- The Sharon Francisco Show
Your Workspace Is Quietly Shaping You
Your workspace isn’t neutral. It’s quietly influencing how you think, how you feel, and the version of yourself that shows up to make decisions every day. In…
- The Sharon Francisco Show
The E Myth and Why So Many Smart Business Owners Stay Stuck
So many smart, capable, hardworking people build businesses… and still feel exhausted, trapped, and way too dependent on themselves. In this episode, Sharon…
- The Sharon Francisco Show
The GROW Model and why clarity changes everything
Most people aren’t stuck because they lack intelligence, motivation, or capability. They’re stuck because their thinking is noisy, emotional, and circular. In…
- The Sharon Francisco Show
Why Discomfort is the Gateway to Growth
𝗪𝗲’𝘃𝗲 𝗯𝗲𝗲𝗻 𝘁𝗮𝘂𝗴𝗵𝘁 𝗼𝘂𝗿 𝘄𝗵𝗼𝗹𝗲 𝗹𝗶𝘃𝗲𝘀 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱 𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁. To see it as a warning sign. A signal something’s wrong. But the truth is… 𝗱𝗶𝘀𝗰𝗼𝗺𝗳𝗼𝗿𝘁 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗲𝘅𝗮𝗰𝘁…
- The Sharon Francisco Show
Turn Around and Lift Her Up
Belonging is a basic human need, yet so many women quietly armour up when they feel out of place. In this episode, Sharon shares personal experiences of not…
- The Sharon Francisco Show
Why Birthdays and Ageing Are the Best Thing Ever
Most people dread birthdays or quietly tolerate them. In this episode, we flip ageing on its head and talk about why getting older is a privilege, how…
- The Sharon Francisco Show
Michelle Hume — From “I’m Just a Bookkeeper” to Building a Real Business (and Real Freedom)
Michelle Hume spent years telling people she was “just a bookkeeper”… even while quietly carrying big responsibility, serving clients she genuinely loves, and…
- The Sharon Francisco Show
The Formula for Change — Why You Keep Wanting More… But Staying the Same
We all say we want change. More money. More time. More freedom. Better health. Holidays that actually happen. A business that doesn’t rely on us being “on” all…
- The Sharon Francisco Show
Planning for 2026 Without the Eye Roll — How to Actually Follow Through
Planning can feel like the same yearly ritual: you get excited for five minutes… then life happens… and suddenly 2026 becomes a photocopy of 2025. In this…
- The Sharon Francisco Show
Why We Don’t Give Ourselves Time Off (Even When We Desperately Need It)
So many bookkeepers and accountants say they’re “taking a break”… but the laptop comes with them. The emails still get checked. Payroll still gets done. And…
- The Sharon Francisco Show
Ron Baker on the Next Era of Bookkeeping and Accounting
The profession is evolving — fast. In this episode, Sharon is joined by Ron Baker to unpack why value pricing had its moment, why subscription pricing is the…
- The Sharon Francisco Show
Money Beliefs We Never Question — But Should
Most of us never learnt how to have a healthy relationship with money — especially women who built their business alongside raising families. For many…
- The Sharon Francisco Show
When You’re Stuck — How to Stop Ghosting Yourself
We all hit seasons where things feel heavy — the business feels hard, energy is low, decisions stall, and everything starts to blur. Most people respond by…
- The Sharon Francisco Show
Why People Do What They Do — Understanding DISC
Ever wondered why some clients want every detail and others just want the quick version? Or why some team members thrive under pressure while others quietly…
- The Sharon Francisco Show
When You’re Exhausted, Foggy & Not Getting Answers
If you’re tired, foggy, overwhelmed and feel like “something’s off” — but every GP visit says you’re fine — this episode will feel like a breath out. Dr Adrian…
- The Sharon Francisco Show
When the Common Denominator Is You — Leading Above the Line
Some business problems just keep showing up — tricky clients, cashflow issues, team turnover. When that happens, there’s one question worth asking: what’s mine…
- The Sharon Francisco Show
The 100-Year Life — The Deeper Truths
What if midlife isn’t the slowdown everyone talks about — but the decade where your power truly expands? In this solo episode, we explore The 100-Year Life by…
- The Sharon Francisco Show
Stay Sassy and Stay Curious — Finding Courage Beyond Comfort
What if the best parts of your life are sitting quietly on the other side of fear? In this solo episode, we dive into what it really means to stay sassy and…
- The Sharon Francisco Show
Steady Hands, Strong Hearts — with Rob Marshall (ICB GM)
What keeps bookkeepers grounded when life and lodgements pile up? In this uplifting conversation with Rob Marshall— professional bookkeeper, General Manager at…
- The Sharon Francisco Show
Why Being Yourself is Your Superpower — with Jane Anderson
What if the moment you stopped hiding was the moment everything changed? In this uplifting conversation with Personal Brand expert and 14x author Jane…
- The Sharon Francisco Show
I’m Always Tired, Foggy, and Cranky – And It’s Not Just Menopause
Tired, foggy, cranky — and told it’s “just menopause”? In this episode, I share how brain fog nearly derailed me, the turning point I found in functional…
- The Sharon Francisco Show
Communication Is the Response You Get
If you’re not getting the response you want — from clients, team, or even loved ones — it’s not them, it’s how you’re communicating. In this episode, I unpack…
- The Sharon Francisco Show
Scaling with Confidence — Navigating the Tug-of-War Between Growth, Systems, and Self-Care
Scaling isn’t just about numbers — it’s about balancing growth, systems, and self-care. For bookkeepers, accountants, and business owners, that often means…
- The Sharon Francisco Show
What Bruce Springsteen Taught Me About Marketing
Most of us didn’t start our businesses thinking about marketing and sales. Our client base often grew organically — through referrals, word of mouth, or just…
- The Sharon Francisco Show
The Truth About Belief, Endurance, and a Bucket of Rats
Sometimes the thing that keeps us going isn’t stamina, skills, or even sheer grit — it’s belief. In this episode, I share a story about rats (yes, real ones)…