Latest / The Sharon Francisco Show
The Truth About Belief, Endurance, and a Bucket of Rats
Sometimes the thing that keeps us going isn’t stamina, skills, or even sheer grit — it’s belief.
In this episode, I share a story about rats (yes, real ones) that completely changed how I think about endurance, business, and why so many of us keep “swimming” even when we’re exhausted. You’ll hear how a 1950s experiment revealed the hidden power of belief, and how it shows up in the way we run our businesses and live our lives.
We’ll explore why some bookkeepers and accountants never feel like they can take a break, what happens when we finally shift our beliefs about rest and freedom, and why…
The skinny
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