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Latest / The Sharon Francisco Show

The Pygmalion Effect — Your Expectations Are Shaping Your Business

There is something quietly shaping your business right now…

and it’s not your pricing, your systems, or your team.

It’s what you expect.

Not what you say out loud.

What you actually believe.

In this episode, we unpack the 𝗣𝘆𝗴𝗺𝗮𝗹𝗶𝗼𝗻 𝗘𝗳𝗳𝗲𝗰𝘁… a powerful concept backed by decades of research that shows how people rise or fall to the level of expectation placed on them.

Using two powerful studies — one with rats and the other the well-known Rosenthal and Jacobson classroom study — Sharon shows how belief changes behaviour, and how behaviour shapes outcomes. She then brings it straight back to…

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