Why You Hate Being on Video (And What’s Really Going On)

The Sharon Francisco Show · May 21, 2026 · 21m · transcript

Let’s talk about video.

Because the second someone says

“you should be doing more video”

something happens.

You avoid it.

You overthink it.

Or you tell yourself you’ll get to it later… and don’t.

In this episode, we unpack what’s actually going on underneath that resistance and why it has nothing to do with your ability and everything to do with how aware you suddenly become of yourself.

Using real stories, behavioural research, and practical experience, this is a grounded look at why video feels uncomfortable and how to move through it without trying to become someone else.

𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲…