Latest / The Sharon Francisco Show
They’re Not Buying Your Service — They’re Buying You First
Why can one bookkeeper charge $70 an hour while another confidently charges $120 or more for similar work?
It is not always qualifications.
It is not always experience.
It is not the fanciest website, podcast, or social media page.
So what is it?
In this episode, Sharon unpacks why clients are not just buying your service.
They are buying the experience of being with you.
They are buying how safe they feel.
How understood they feel.
How confident they feel that you will handle things well.
And whether they feel comfortable enough to tell you the truth.
This is where your personal brand…
The skinny
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