Latest / The Sharon Francisco Show
What Bruce Springsteen Taught Me About Marketing
Most of us didn’t start our businesses thinking about marketing and sales. Our client base often grew organically — through referrals, word of mouth, or just showing up. But here’s the truth: relying solely on referrals can be risky. If they dry up, or the wrong types of clients come through, we’re left building a business by default rather than design.
In this episode, I share why marketing and sales aren’t dirty words, but essential tools for attracting the right clients — the ones who align with your goals and value your expertise. From clarifying your message using frameworks like…
The skinny
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