Latest / The Sharon Francisco Show
Ron Baker on the Next Era of Bookkeeping and Accounting
The profession is evolving — fast. In this episode, Sharon is joined by Ron Baker to unpack why value pricing had its moment, why subscription pricing is the natural next step, and how bookkeepers and accountants can step into a future built on transformation, not tasks.
In this episode we cover:
How firms move from compliance into deeper, higher-value work
How subscription pricing removes scope tension and time pressure
What the “transformation economy” means for professional firms
Why AI amplifies judgement rather than replacing it
Key insights:
Pricing should reflect outcomes, not effort…
The skinny
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