Shows / Small Business Big Visibility
Small Business Big Visibility
Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, we dive into a topics from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly…
Episodes
- Small Business Big Visibility
Can You Buy Reviews? What Actually Happens If You Do
You can find a service tonight that will sell you fifty reviews for about a hundred dollars. You're staring at a competitor with two hundred reviews and you…
Small Business Big VisibilitySomeone Left You a One-Star Review. Now What?
Someone leaves a one-star review and your stomach drops. Your face gets hot. Your first instinct is to defend yourself. Don't. That reply isn't for the person…
Small Business Big VisibilityThe Best Kept Secret in Town: Getting Found and Chosen in Search and AI- Full Audiobook
AI is recommending businesses in your town. It should recommend yours. Your best customers came by referral, which is why this has never felt like your…
- Small Business Big Visibility
How to Ask for Reviews Without Feeling Like You're Begging
Do you dread asking a happy customer for a review? Almost every business owner knows they should be asking. What stops them cold isn't laziness, it's the…
Small Business Big VisibilityThe Website Fix That Matters More Than Speed
Were you told to fix your site speed before anything else? A lot of small business owners pour hours, money, and stress into chasing a near-perfect speed score…
- Small Business Big Visibility
Your Google Business Profile Got Suspended. Now What?
Your Google Business Profile got suspended, maybe out of nowhere, and Google won't tell you exactly why. That is genuinely one of the most stressful things…
- Small Business Big Visibility
No Storefront? How to Set Up a Google Business Profile
Do you serve customers at their location instead of yours, with no storefront to point to? If you're a plumber, mobile mechanic, landscaper, house cleaner, or…
Small Business Big VisibilityIs Your Call Tracking Losing You Customers?
Is your call tracking losing you customers? Here's how it happens. A business owner once got a call from a confused customer: "Why'd you change your phone…
Small Business Big VisibilityThe Google Business Profile Mistake Costing You Customers
Do you know if your Google Business Profile is quietly costing you customers? There's one specific mistake that keeps more good local businesses out of…
Small Business Big VisibilityHow to Write an About Page That Gets You Hired
Does your About Us page actually explain why someone should hire you? Most don't. They fail in one of two predictable ways, and there's a good chance yours…
- Small Business Big Visibility
This Mom-and-Son Team Teaches Teens What School Won't
Tara Lynn Haley wanted a doctorate in psychology. Instead, she failed Psych 101 and started her adult life thousands of dollars in debt. What followed was a…
Small Business Big VisibilityHow to Write a Homepage AI Can Actually Recommend
When someone asks an AI assistant for a good local business, the AI reads your website to decide whether to recommend you. If your homepage says something like…
Small Business Big VisibilityWhy AI Might Be Recommending Your Competitor, Not You
Someone in your town grabs their phone and asks, "who's a good electrician near me?" The AI gives them a short, confident answer with just a few names. Your…
Small Business Big VisibilityThe 4 Referral Partners You Should Fire
Some of your referral partners are actually costing you business, and you're still buying them lunch. Every piece of networking advice tells you to build your…
- Small Business Big Visibility
15 Minutes a Week Keeps Your Referral Network Alive
A referral partner you never talk to isn't really a partner. They're someone you used to know, and they've probably already forgotten what you do. Referral…
- Small Business Big Visibility
The 90-Second Message That Saves a Networking Connection
You met someone great at a networking event. You both said you should sit down for a one-to-one. And then neither of you ever did. That connection, one that…
Small Business Big Visibility4 Questions That Turn a 1:1 Meeting Into a Referral Partner
You sat down with a potential referral partner. You talked for an hour. You both had a great time. And you never got a single piece of business from it. That's…
- Small Business Big Visibility
How to Build an Offer That's Easy to Refer
Your offer can be perfectly clear and still be impossible to refer. Clear and referable are two different things, and most small business owners only build for…
- Small Business Big Visibility
Every Referral Happens in a Conversation You're Not In
A confused referral partner sends you nothing. Not because they don't like you, but because they don't actually understand what your business does, and they…
Small Business Big VisibilityHow to Answer 'What Do You Do?' in One Sentence
The most important 30 seconds in networking is the moment someone asks what you do. Most small business owners blow it. They launch into a wandering…
Small Business Big VisibilityHow to Turn Your Referral List Into a Referral Team
A list of 50 potential referral partners isn't a referral team. It's a list. And most small business owners stop there, then wonder six months later why no…
Small Business Big VisibilityThe 3 Tests for Spotting a Real Referral Partner
Most small business owners can't name five people who could realistically send them a referral every month. And that's exactly why their networking isn't…
Small Business Big VisibilityHow to Identify Your Top 5 Referral Partners
Most small business owners can't name five people in their network who could realistically send them a referral every month for the next year. If you can't…
Small Business Big VisibilityStop Asking for Referrals. Start Giving First
Why do some small business owners get a steady stream of referrals while others, doing the same amount of networking, get nothing? The difference usually isn't…
Small Business Big VisibilityStop Networking for Clients. Do this instead
Most small business owners network for the wrong reason. They walk into a room looking for clients. They leave with nothing. Six months later, they've spent…
- Small Business Big Visibility
Trust Is the New Currency. AI Is Burning It
Trust is becoming the most valuable currency in business, and AI is accelerating its erosion. People can spot a fake response, a cloned voice, or an AI-written…
Small Business Big VisibilityAI Isn't About Tools. It's About How Work Gets Done
The future of AI isn't about which tool you use. It's about how work gets done, and four specific shifts are already underway that will reshape what running a…
Small Business Big VisibilityWhy College Programmers Aren't Getting Hired Anymore
Most small business owners are still using AI like a fancy search engine — asking it questions, getting answers, doing the work themselves. That's not where AI…
Small Business Big VisibilityHow to Use AI Without Losing Your Voice
Half the social media posts in your feed sound like AI wrote them — flat, generic, forgettable. But it's not the tool's fault. It's how people are using it. In…
Small Business Big VisibilityDon't Start with AI. Start with the Problem
What if you could hire three new employees this week — without payroll, benefits, or a hiring process? AI can fill three specific roles in your small business…
Small Business Big VisibilityDon't Start with AI. Start with the Problem
Most small business owners reach for AI before they know what problem they're trying to solve — and that's why they quit a week later. The fix is a different…
Small Business Big Visibility4 Jobs You Shouldn't Trust AI With (and 3 You Should)
Most small business owners are using AI in places it doesn't belong — and avoiding it in places where it would actually help. There are four jobs you shouldn't…
Small Business Big VisibilityHow to Tell If AI Is a Fad or a Real Shift
Is AI just another fad like Beanie Babies, Fidget Spinners, or NFTs? It's a fair question — and most small business owners are getting the answer wrong. In…
Small Business Big VisibilityWhy Dismissing AI Is Like Dismissing the Internet in 1995
Most people are talking about AI without understanding why it matters — and the ones dismissing it are making the same mistake people made about the internet…
Small Business Big Visibility390 What Is Agentic AI? | AI for Small Business
What is agentic AI, and why does it matter for small business owners? In this video, we break down what agentic AI actually is, how it differs from standard…
Small Business Big Visibility389 What Is an LLM? | AI for Small Business
Discover what an LLM (large language model) is and why it matters for small business owners today. This video breaks down AI in simple terms and explains how…
Small Business Big Visibility388 What is AI in simple terms for beginners | AI for Small Business
What is AI, really and should small business owners be worried? In this video, we break down artificial intelligence in simple terms so you can understand what…
Small Business Big Visibility387 Small Business Finances Made Simple | Business Fundamentals for Small Business Owners
Managing small business finances does not have to be overwhelming. In this video, we break down simple, practical financial basics every small business owner…
Small Business Big Visibility386: Communication That Drives Business Growth | Business Fundamentals for Small Business Owners
Strong communication can make or break your business. In this video, we break down how knowing what to say and when to say it can dramatically improve your…
Small Business Big Visibility385: Systems vs Artist: Scale Your Business Faster | Business Fundamentals for Small Business Owners
Are you running your business like an artist or building systems that actually scale? In this video, we break down the critical difference between the artist…
Small Business Big Visibility384: The Right Metrics to Scale Your Business | Business Fundamentals for Small Business Owners
Are you tracking the right metrics in your business or are you unknowingly holding yourself back? In this video, we break down how choosing the right numbers…
Small Business Big Visibility383: From Busy to Growth: The Power of Vision | Business Fundamentals for Small Business Owners
Feeling stuck, overwhelmed, or like your business is going nowhere? The missing piece might be simpler than you think. In this video, we break down why having…
Small Business Big Visibility382: Attention Is the Real Currency in Business | Business Fundamentals for Small Business Owners
Attention is one of the most valuable assets in today’s business world. In this episode of Small Business Big Visibility, we break down why attention drives…
Small Business Big Visibility381: Delegate Smarter, Grow Faster | Business Fundamentals for Small Business Owners
Learn how delegation can transform your small business and free you from doing everything yourself. In this video, we break down the mindset shift every…
Small Business Big Visibility380: How Guarantees Help Small Business Stand Out | Business Fundamentals for Small Business Owners
A strong guarantee can be one of the simplest ways to help a small business stand out. In this video, we break down how guarantees build trust, reduce…
Small Business Big Visibility379: Why Offers Sell Better Than Products | Business Fundamentals for Small Business Owners
In this Business Fundamentals episode, we explore why creating an offer is different from simply selling a product or service. This lesson is designed to help…
Small Business Big Visibility378: Business Plans Made Simple for Beginners | Business Fundamentals for Small Business Owners
Learn how to create a simple business plan that actually works. In this video, we break down why most traditional business plans fail and how a one page…
Small Business Big Visibility377: How to Define Your Ideal Customer Clearly | Business Fundamentals for Small Business Owners
Learn how to clearly define your ideal customer so you can grow your business faster and more effectively. In this video, we break down why trying to serve…
Small Business Big Visibility376: Avoid Analysis Paralysis in Your Business | Business Fundamentals for Small Business Owners
Are you stuck overthinking every decision in your business? In this video, we break down how to avoid analysis paralysis and take meaningful action that…
Small Business Big Visibility375: Internal vs External Marketing Made Simple | Business Fundamentals for Small Business Owners
What does marketing actually do in a business? In this video, we break down the real role of marketing and why it goes far beyond just running ads. You’ll…
Small Business Big Visibility374: Why Marketing Is Not Just Advertising | Business Fundamentals for Small Business Owners
What is marketing, really? In this video, we break down the true meaning of marketing and why it goes far beyond just running ads. If you are a small business…
Small Business Big Visibility373: Business Basics: Company and Brand Defined: Business Fundamentals for Small Business Owners
What is a company, and what is a brand? In this video, we break down two of the most important business fundamentals every small business owner needs to…
Small Business Big Visibility372: How to Rank in AI Search and Beat Competitors | Customer Winning Websites Miniseries
What is GEO and how do you rank in AI search results? In this episode, we break down how AI tools decide which businesses to recommend and what you can do to…
Small Business Big Visibility371: SEO Basics Every Small Business Should Know | Customer Winning Websites Miniseries
What is SEO, and does your small business really need it? In this video, we explain search engine optimization in clear, practical terms so you can understand…
Small Business Big Visibility370: Do You Really Need Website Analytics | Customer Winning Websites Miniseries
Do you really need website analytics for your small business? In this episode of the Customer Winning Websites Miniseries, we unpack what website tracking…
Small Business Big Visibility369: Landing Pages That Turn Ad Clicks Into Leads | Customer Winning Websites Miniseries
If you are running paid ads but sending traffic to your homepage, you may be missing valuable opportunities to turn visitors into leads. In this video from the…
Small Business Big Visibility368: Best Option: Website, Funnel, or Landing Page | Customer Winning Websites Miniseries
Should your small business use a website, a sales funnel, or a landing page? In this episode of the Customer Winning Websites Miniseries, we break down the…
Small Business Big Visibility367: Contact Us Page Tips for Small Business Websites | Customer Winning Websites Miniseries
Your Contact Us page might be costing you customers without you realizing it. In this episode of the Customer Winning Websites miniseries, we break down the…
Small Business Big Visibility366: Should Small Businesses List Prices Online | Customer Winning Websites Miniseries
Should small businesses list prices online? In this episode of the Customer Winning Websites Miniseries, we break down the pros and cons of putting pricing on…
Small Business Big Visibility365: FAQ Tips for Better SEO and Customer Flow | Customer Winning Websites Miniseries
Should your small business website have an FAQ page? In this video, we break down when FAQs actually help, when they hurt, and how to use them to improve both…