4 Questions That Turn a 1:1 Meeting Into a Referral Partner

Small Business Big Visibility · Jul 9, 2026 · 6m

You sat down with a potential referral partner. You talked for an hour. You both had a great time. And you never got a single piece of business from it. That's the most common outcome of a networking meeting, and it's completely avoidable.

In this episode, I'll walk through what a one-to-one meeting actually is (a working session disguised as a friendly conversation), the single mistake that makes most of these meetings a pleasant waste of time, and the four questions that turn a friendly chat into a working partnership: who's your ideal client, what does a good referral versus a bad one look…