Stop Networking for Clients. Do this instead

Small Business Big Visibility · May 21, 2026 · 7m

Most small business owners network for the wrong reason. They walk into a room looking for clients. They leave with nothing. Six months later, they've spent thousands of hours and zero dollars made, and they conclude networking doesn't work.

The truth: networking works fine. The version most small business owners practice is broken. In this episode, I'll walk through three broken assumptions costing small business owners thousands of hours: that more events equals more clients, that the people in the room are your prospects, and that good work earns referrals automatically. Then I'll cover…