Latest / Small Business Big Visibility
How to Write an About Page That Gets You Hired
Does your About Us page actually explain why someone should hire you? Most don't. They fail in one of two predictable ways, and there's a good chance yours does at least one of them right now. The fix is a simple five-part structure that turns a page most owners treat as an afterthought into one that quietly closes the deal.
In this episode, I'll walk through the two failure patterns (the diary entry that tells your founding story but nothing useful, and the corporate press release so generic it could describe any business on earth), and the five-part structure that actually works: a…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.