The Website Fix That Matters More Than Speed

Small Business Big Visibility · Oct 1, 2026 · 8m

Were you told to fix your site speed before anything else? A lot of small business owners pour hours, money, and stress into chasing a near-perfect speed score while something far more important sits quietly broken on their site. One person once told me his site had to score a 95 to 100 on speed. When I asked why, he had no idea. Reasonable speed is good. Obsessing over a perfect score while ignoring what actually moves the needle is not.

In this episode, I'll explain what technical SEO actually covers (it's smaller than the industry makes it sound), which pieces genuinely matter, and the one…