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15 Minutes a Week Keeps Your Referral Network Alive
A referral partner you never talk to isn't really a partner. They're someone you used to know, and they've probably already forgotten what you do. Referral relationships decay over time, quietly, without either person deciding to let them go. The good news: keeping an entire network alive takes about 15 minutes a week.
In this episode, I'll walk through a simple three-tier system for deciding how often to reconnect with each partner based on how much they matter to your business (core partners monthly, active partners quarterly, wider network twice a year), the four things that make a…
The skinny
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