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371: SEO Basics Every Small Business Should Know | Customer Winning Websites Miniseries

What is SEO, and does your small business really need it? In this video, we explain search engine optimization in clear, practical terms so you can understand how it works and whether it makes sense for your business.

You will learn how search engines organize information, why SEO exists, how search rankings evolved, and why SEO is a long term strategy instead of an instant fix. We also cover the difference between SEO and paid ads, plus the role of on-site SEO, off-site SEO, and Google Business Profile.

This episode is part of the Customer Winning Websites Miniseries, created to help small…

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