How to Identify Your Top 5 Referral Partners

Small Business Big Visibility · May 28, 2026 · 7m

Most small business owners can't name five people in their network who could realistically send them a referral every month for the next year. If you can't either, you're spending your networking time at random. Random networking produces random results.

In this episode, I'll walk through three quick tests that separate your actual referral partners from polite acquaintances you happened to meet at a networking event. The first test is whether they serve the same client you do at a different stage of that client's journey (the wedding planner for the photographer, the real estate agent for…