Shows / The Word of Mouth Podcast
The Word of Mouth Podcast
The dental industry is splitting. Routine care is facing an insurance squeeze, while the high-value digital dentistry market is exploding. If you want to stay ahead of the curve and grow a profitable practice, you need to know what’s actually happening in the market.
Welcome to The Word of Mouth Podcast—your weekly newsdesk and strategy playbook for the modern dental practice owner.
Hosted by Jeffrey and Sarah (with occasional drop-ins from Troy), we cut through the noise of the dental internet…
Episodes
- The Word of Mouth Podcast
The 4 Patient Levers That Actually Grow a Dental Practice | WOM 032
Most dental practices already have the patients they need to grow. The real question is how much of that growth a practice can run by itself. Jeff and Troy…
- The Word of Mouth Podcast
The Good Neighbor Method: What Dentists Can Learn | WOM 031
Six out of ten new dental patients never come back for a second appointment. Most practices respond by spending more on ads. State Farm responded to a similar…
- The Word of Mouth Podcast
How to Raise Treatment Acceptance, Retention, and Referrals WITHOUT Ads | WOM 030
Most dental practices are chasing new patients online while thousands of dollars walk out the door every month. Trust is the one metric that fixes treatment…
- The Word of Mouth Podcast
The 3 Lists Every Dental Practice Has (and Almost Nobody Uses) | WOM 028
Your patient list is worth more than you think, and most practices barely touch it. Every dental practice has three owned lists by default: email, text…
- The Word of Mouth Podcast
People Over Algorithms: The Referral-First Marketing Framework for Dentists | WOM 026
Most dental practices are stuck in a Sisyphus loop: pay for ads, get patients, stop paying, lose patients. There's a different path. Jeff and Troy make the…
- The Word of Mouth Podcast
More Patients Won't Save Your Practice: The Numbers Behind Successful Marketing | WOM 025
Most dentists chase new patient count. But that number won't tell you why your take-home pay keeps shrinking. Jeff and Troy break down the marketing metrics…
- The Word of Mouth Podcast
Dental Insurance and In-House Plans | WOM 024
Dental insurance annual maximums haven't moved in 50 years. Premiums keep climbing. And every write-off you accept to stay on an insurance panel is quietly…
- The Word of Mouth Podcast
Google Ads are the New Yellow Pages for Dentists | WOM 023
Most dentists know Google Ads aren't working the way they used to. Costs are up, patient quality is down, and their agency keeps saying the same thing: refine…
- The Word of Mouth Podcast
Cut the Insurance Headache: A Win-Win for Patients and Dentists | WOM 022
Dental insurance works nothing like medical insurance, and most patients don't find out until they are already in the chair. Dr. Mike Musso has practiced…
- The Word of Mouth Podcast
Why Digital Marketing Is Failing Most Dental Practices (And What Comes Next) | WOM 021
Most dental practices are doubling down on digital marketing right when it's starting to break down. In this episode, Jeff and Troy walk through the Inside Out…
- The Word of Mouth Podcast
Are Google Ads the Carbs of Dental Marketing? | WOM 020
Why Google Ads Are the "Carbs" of Dental Marketing (And What Actually Grows Your Practice) If your entire patient acquisition strategy runs on Google Ads…
- The Word of Mouth Podcast
Why the Marketing That Saves One Practice Will Sink Another | WOM019
Two practices in the same town, offering the same treatment, can need completely different marketing strategies — and most dentists never stop to figure out…
- The Word of Mouth Podcast
Small By Design, Not by Default - How Dr. Fallah Builds a Practice Around Connection | WOM 018
Most orthodontic practices are optimized for throughput. Dr. Fallah built hers around something different — and it shows in every patient interaction. In this…
- The Word of Mouth Podcast
Why Your Dental Marketing Is Failing (And It's Not Your Ad Budget) | WOM 017
Most dental practices are spending more on marketing every year — and trusting patients less and less. There's a reason for that, and Seth Godin nailed it. In…
- The Word of Mouth Podcast
The Hygienist Revolution: What Full Practice Authority Means for Your Practice | WOM 015
Free Copy of The Inside-Out Practice Book: https://opkie.com/free-book/ 📞 Interested in talking with Opkie? Book a call here for a free practice market…
- The Word of Mouth Podcast
The Sleep & Airway Wake-Up Call Every Dentist Needs to Hear | WOM 014
Dentists might be the most important person in a sleep health journey — and most people have no idea. In this episode of the Word of Mouth Podcast, Jeff sits…
- The Word of Mouth Podcast
The Inside-Out Practice: Book Announcement!! | WOM 013
The dental industry is being squeezed from both sides — and most practices are solving it with the wrong tool. In this special episode of the Word of Mouth…
- The Word of Mouth Podcast
The People Problem in Dentistry | WOM 012
The People Problem: Why Hiring and Retention Is the Real Growth Strategy for Dental Practices You can have the best marketing, the latest technology, and a…
- The Word of Mouth Podcast
The Old Dental Marketing Playbook Is Dead - What Actually Works in 2026 | WOM 011
The Old Dental Marketing Playbook Is Dead — Here's What Actually Works Now The days of set-it-and-forget-it dental marketing are over. In this episode of the…
- The Word of Mouth Podcast
The Surprising Ways AI Is Changing Dentistry | WOM 009
AI isn't coming for your dental chair — it's coming for your X-ray reads, your scheduling, your patient follow-ups, and your implant placement success rate. In…
- The Word of Mouth Podcast
Peptides, Lasers, and Artificial Intelligence OH MY! | WOM 008
Drilling and filling may soon be a thing of the past — and the innovations replacing them are more exciting than most patients (and dentists) realize. In this…
- The Word of Mouth Podcast
Clever Ways States Are Addressing The Dental Workforce Shortage | WOM 007
The Dental Workforce Crisis: Laws That Are Changing Everything in 2026 The dental labor market is broken — and lawmakers across the country are scrambling to…
- The Word of Mouth Podcast
Alternative Dentistry? Could be the move. | WoM Ep 006
Breaking the Cookie-Cutter Mold: Future-Proofing Your Dental Practice Welcome back to the Word of Mouth Podcast, the weekly show where we discuss the business…
- The Word of Mouth Podcast
Big Legislative Changes in Dentistry?! - WoM Ep 005
Wanna see how Opkie can help your practice? https://opkie.link/Word-Of-Mouth Links to Articles mentioned: ADA article: https://adanews.ada.org/ada-news/2026…