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Google Ads are the New Yellow Pages for Dentists | WOM 023
Most dentists know Google Ads aren't working the way they used to. Costs are up, patient quality is down, and their agency keeps saying the same thing: refine the keywords, spend more.
Jeff and Troy have heard this from every dentist they've talked to. And they've heard it before, just with a different channel. That's the Yellow Pages story, and it ends the same way.
In this episode: why the Google Ads model is following the same collapse arc as Yellow Pages, how the "sameness trap" makes every practice look identical online, and what the practices that are actually growing are doing instead…
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