The 3 Lists Every Dental Practice Has (and Almost Nobody Uses) | WOM 028

The Word of Mouth Podcast · Sep 10, 2026 · 25m · transcript

Your patient list is worth more than you think, and most practices barely touch it.

Every dental practice has three owned lists by default: email, text messaging, and direct mail. Patients on those lists already gave you permission to reach them. But most practices only send appointment reminders and templated birthday texts, and then wonder why inactive patients don't come back.

In this episode, Jeff and Troy break down what owned traffic actually is, why it outperforms paid and organic for relationship-building, and what it looks like when you use it well. One client ran a real reactivation…