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Why the Marketing That Saves One Practice Will Sink Another | WOM019
Two practices in the same town, offering the same treatment, can need completely different marketing strategies — and most dentists never stop to figure out which one they're actually running.
In this episode of the Word of Mouth Podcast, Jeff and Troy break down a simple framework for matching your marketing to your practice's real position: clinical expertise on one axis, patient experience on the other. They map out what works (and what doesn't) in each quadrant, and why being honest about where you sit is the first step to growing the right way.
In this episode:
🧭 The Four-Quadrant…
The skinny
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