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Dental Insurance and In-House Plans | WOM 024
Dental insurance annual maximums haven't moved in 50 years. Premiums keep climbing. And every write-off you accept to stay on an insurance panel is quietly functioning as a repeat marketing cost, one you pay again on every single patient visit.
In this episode, Jeff and Troy break down why in-house dental membership plans are one of the most underbuilt tools in a practice's marketing strategy, and how to design one that works for both the patient and the practice.
What you'll learn:
Why the insurance model is your most expensive form of patient acquisition
How to structure a membership plan…
The skinny
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