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Why Your Dental Marketing Is Failing (And It's Not Your Ad Budget) | WOM 017
Most dental practices are spending more on marketing every year — and trusting patients less and less. There's a reason for that, and Seth Godin nailed it.
In this episode of the Word of Mouth Podcast, Jeff and Troy pull apart the core ideas from Seth Godin's This Is Marketing and run them straight through the lens of dental practice growth. From the difference between publicity and public relations, to why Google Ads alone is quietly commoditizing your practice, this conversation is a wake-up call for any dentist who's ever wondered why more ad spend isn't translating into more loyal…
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