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The Good Neighbor Method: What Dentists Can Learn | WOM 031
Six out of ten new dental patients never come back for a second appointment. Most practices respond by spending more on ads. State Farm responded to a similar problem a hundred years ago by doing the opposite, and it became the largest auto insurer in the United States.
In this episode, Jeff and Troy trace the 1922 origin of State Farm to show why the referral model that built that company still outperforms paid acquisition for independent dental practices. You'll hear why independent practices can see 50 to 70% of new patients come from referrals, why DSO-style marketing strategies are…
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