Shows / Data Beats Opinion
Data Beats Opinion
Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Episodes
Data Beats OpinionYour agency and your AI have the same problem
Show notes Copy "No one cares what your name is." They care what you stand for. In this episode Keith Perhac talks with Josh Ramsey about the gap between what…
Data Beats OpinionHow top clients vet you on YouTube (before you know they exist)
Your next big client is already watching your videos. You just can't see them. Before they sign up, book a call, or reach out, high-value buyers do their…
Data Beats OpinionThe Google Ads number you shouldn't trust
Google said the campaigns were doing 8x ROAS. The bank account said otherwise. Broken conversion tracking, inflated branded results, and agencies that barely…
Data Beats OpinionWhy AI won’t fix your marketing (and what will)
AI is trained to be average. So how can you deliver above-average marketing at AI-speeds? In this episode of Data Beats Opinion, SegMetrics founder Keith…
Data Beats OpinionHow coaches and speakers actually get discovered now
Your website ranks for your name. The problem is, nobody who'd hire you is searching your name. They're searching your topic — or asking AI who to hire. If…
Data Beats OpinionThe most valuable email metric that almost nobody tracks
More than half of your new leads may never see a single email you send. It’s not your subject line, offer or copy. It's something happening silently before…
Data Beats OpinionThe new retention playbook for repeat purchases
Is your retention making or breaking your lifetime revenue? After the first purchase, most e-commerce brands go quiet — or start blasting discount codes. But…
Data Beats OpinionHow to grow without ads, algorithms, or cold outreach
Why does every marketing channel feel broken right now?⚠️ Ads are expensive. SEO is getting buried under AI overviews. Cold outreach is noise. So what actually…
Data Beats OpinionStop showing the same website to everyone!
“Is your website just a billboard?” In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Brennan Dunn, founder of…
Data Beats OpinionThe marketing strategy your competitors are too scared to try
Is comedy the secret to conversion copywriting? In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Lianna Patch (founder of…
Data Beats OpinionWhy outbound sales just got interesting again
Outbound sales is undergoing a complete transformation — and most marketers are missing it entirely. In this debut episode of Data Beats Opinion, SegMetrics…
Data Beats OpinionRevenue Attribution and B2B Sales with Steffen Hedebrandt - Data Beats Opinion
Potent Quotes: Steffen Hedebrandt: No. Even just for ourselves, I know, obviously, we do multi-touch tracking all itself, and just for a demo call to be booked…
Data Beats OpinionSEO and Content Promotion with Alan Silvestri - Data Beats Opinion
Keith Perhac: Hello and welcome to Data Beats Opinion. I am Keith Perhac. And I'm here together with Alan Silvestri. He is the founder and director of strategy…
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Turning a college hustle into a successful business with Thomas Smale
In this interview with Thomas Smale, you will learn: Smale's process for scaling your business up successfully Tips on how to maintain credibility and…
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Multi-touch Attribution Models with Dan Mcgaw
In this interview with Dan, you'll learn about: The importance of governance The significance of measuring your business's touchpoints Why accepting…
Data Beats OpinionCreating More Efficient SOPs with Say Gabriel
In this interview, Keith and Say discuss: - The importance of modifying your typical checklist SOP - The differences and the benefits of both a top-down system…
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Descriptive Content & Authentic Marketing with Matt Giovanisci
During our interview Matt and I talked about: Honesty and authenticity in marketing Descriptive content over prescriptive content Jack of all trades vs…
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Data driven lead generation & sales funnels with Brent Weaver
In this episode of Data Beats Opinion, Brent and Keith discuss: Understanding what data to look at, interpreting it correctly and following what the data tells…
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Warm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan Stewart
Ryan sat down with Keith to discuss: - The effectiveness of Facebook's algorithm and why the biggest variable now is content - Using data as a driver when…
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Reducing Churn & Increasing Customer Happiness with Val Geisler
In this interview with Val, we discuss: The metrics you should know when it comes to your email marketing The benefits of using consultants to scale your SaaS…
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Building Talented and Engaged Remote Teams with Jevin Maltais
In this talk with Keith, Jevin discusses: Why hiring the best people probably means working with them remotely How offering remote work helps you attract…
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The Importance of Personalization in Online Marketing with Jason Resnick
In this interview with Jason, we cover: How Jason got his start in eCommerce His journey with WooCommerce The importance of personalization in online marketing…
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Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster
In this interview with Kurt, you'll learn: the importance and impact of novelty the effectiveness of combining community building with media creation and…
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Refining Your List with LeadShield.io
In this interview with Brandon, we discuss: The inspiration behind the creation of LeadShield The surprising thing Brandon found in the process of creating…
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Funnel Optimization Strategies with Josh Doody
Josh and Keith discuss: Josh's offer and how his funnel is structured How he uses RightMessage Using SEO to grow his site visits from 150 to 100K What happened…
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Planning the Perfect SaaS Launch: Userlist.io
In this interview with Jane and Benedikt, you’ll learn: How to leverage the audience that you have (without abusing your personal relationships) How they chose…