Why outbound sales just got interesting again
Outbound sales is undergoing a complete transformation — and most marketers are missing it entirely.
In this debut episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Harris Kenny (founder of OutboundSync) to explore how AI, programmatic outbound, and precision targeting are revolutionizing cold outreach.
What you'll discover:
How companies are achieving 40% phone connect rates using propensity scoring
The "programmatic outbound" shift happening across every channel
How AI agents research prospects to find hyper-specific targeting opportunities
Why outbound…
The skinny
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