How to grow without ads, algorithms, or cold outreach
Why does every marketing channel feel broken right now?⚠️
Ads are expensive. SEO is getting buried under AI overviews. Cold outreach is noise. So what actually works? Turns out, it's the same thing that worked before Facebook ads existed: relationships and owned distribution.
In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Greg Digneo — founder of Content Guppy and a 20-year marketing veteran — to break down the owned distribution revolution. Greg makes the case that one good partnership conversation can replace a thousand cold emails, why founder-led…
The skinny
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