Warm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan Stewart
Ryan sat down with Keith to discuss:
- The effectiveness of Facebook's algorithm and why the biggest variable now is content
- Using data as a driver when developing successful Facebook Ads
- Engaging and warming up audiences before re-marketing to them
- Understanding the motivations that draw people to different networks and how that influences the effectiveness of digital marketing
- The online channel posing a big advertising opportunity
- Consistently switching up creative to keep ads fresh
- The metrics Ryan looks at to gauge the success of his ads
- The app Ryan's launching this summer…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.